Women are freeing themselves, one item of clothing at a time....

Wear the Shorts!

Coach sall

Our “Wear the Shorts” campaign is really taking off! We have record numbers of you lovely lot turning up to your workouts in your shorts AND (gasp!) going to Tesco afterwards without an inch of embarrassment. Out in the wider world we also had Florence Pugh wearing a (truly beautiful) sheer Valentino dress WITH NO BRA, small breasts (how dare she) and nipples for all to see!

You can Google it and read the result on social media, which I must admit I love because it gives everyone talking common sense a platform to, well, talk sense. While the lazy trolls made passing comments on the size of her breasts, there were many more (and, er, bigger) headlines putting those trolls back in their boxes, not least of all Florence’s own reaction which brings me to my point… she wrote,

“I’m very grateful that I grew up in a household with very strong, powerful, curvy women.

We were raised to find power in the creases of our body”

Wow! There’s one sentence there I want you all to hear, tattoo it on your heart, write it on your mirrors, and gift it to everyone woman you know.

FIND POWER IN THE CREASES OF OUR BODY 

What an incredible way to build a strong relationship with yourself! Find the power in the creases of your body and wear the shorts, the dress, the skirt, the sleeveless tops and even the sheer dress.

(I’ve included screen shots below of the full post with her gorgeous pics if you would like to read it, warning, her use of language may not be to everyone’s taste)